I was in Boston recently and came across a Madewell store. I loved everything! I was a good thing my suitcase was so tiny, I only let myself buy a necklace. It was all I could fit! I had no idea they are a sister store to j.crew, though now that I know it makes sense. Similar style but much less preppy. They have tons of jeans at great prices too. I hope they open one in San Francisco soon. Until then we'll just have to shop online.